U.S. HISPANIC

SOMOS Group: There are activated contingency plans

Maribel Ramos-Weiner | 26 de marzo de 2020

Luis Villanueva SomosGroup

The planning of the SOMOS TV, Semillitas and ViendoMovies channels contemplates events that may affect operations and “even though not specifically of the nature that occurs today, there are activated contingency plans,” expressed Luis Villanueva, president and CEO of SOMOS Group. He added that until now, they are not replacing content due to the same circumstances that force them not to operate on a daily basis, but with advanced planning.

He mentioned that in the currently situation, there are opportunity products for the screen. “For example, we have been presented with some documentaries or films that touch a topic similar to the current one and we are checking them. There are production companies that are making specific programs about the virus that are examined from the point of view of the relevance for the audience”.

Villanueva´s message for his clients is “as it has been in other problematic circumstances, we are with them, facing the same problems, working jointly on solutions and making the most of the opportunities that arise”.

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