Now the audience wants to watch lighter things

“I have the feeling that the audience now wants to watch lighter things, that don’t have strong emotional loads nor violence. I don´t know what they will want next year, but now, their preferences have changed,” expressed Patricio Wills, president of Televisa Estudios on #PRODUprimetime with Richard Izarra.

In a candid conversation from his home in Miami where the pandemic caught him, he assessed the two and a half years he has spent leading Televisa Estudios.

“There are a thousand things in which we have been successful and a thousand in which we haven´t; and that is the lesson and the line we are carrying forward. On TV there is only one path, one methodology that is ´trial and error´. There are millions of focus groups and increasingly sophisticated audience research, but the only one is ´trial and error´. You put it out there and you know.”

Grateful to Emilio Azcárraga for having ‘picked him up’ in Mexico and has given him the ‘weapons’ he did. “I feel I have responded and we are conducting a Televisa that is moving forward in another sense. It has been a unique and unforgettable experience. We are walking on the path of innovation. What we have done with Netflix, with El Dragón, for example, has been a very risky adventure that turned out very well.”

He spoke of topics such as his friendship with his former partner on Telemundo Marcos Santana; how he started in the industry 44 years ago, and his participation on Canal 1 from Colombia.

Watch interview with Patricio Wills on #PRODUprimetime