U.S. HISPANIC
Univision: Partnership with Google is a critical piece
Maribel Ramos-Weiner| 28 de abril de 2021
Wade Davis de Univision
Google and Univision announced a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow.
Google Cloud will help drive Univision’s digital transformation, deepening the media company’s relationships with Hispanic audiences and communities, and enabling it to continue creating market-defining content for the next generation of Spanish-speaking viewers.
Univision will also collaborate with other Google product areas, such as Android, Android TV OS, YouTube, Google Play, Google Ad Manager, and Google Search to enhance its capabilities and improve the overall viewer experience.
“At Univision, we’ve set out to be the most important global Spanish-language media company, and our partnership with Google is a critical piece of our transformation. By leveraging Google’s technology platform and expertise, we will transform our infrastructure to bring our customers an enhanced media experience,” said Wade Davis, CEO of Univision Communications Inc.
Google will help Univision consolidate its multiple digital distribution platforms, modernize its production systems, create a new customer data warehouse, and migrate key enterprise applications to Google Cloud. This will allow them to apply artificial intelligence (AI) and machine learning (ML) across their content libraries to provide customers with proactive, personalized recommendations. It will also enable the company to forge stronger advertising relationships with its audiences via insights derived from data.
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