U.S. HISPANIC
Vme: Seeking educational animation content for preschools as well as lifestyle contents
Maribel Ramos-Weiner| 20 de octubre de 2021
Doris Vogelmann de Vme Media
For Vme Kids, Doris Vogelmann, VP of Programming, and Operations, is mostly seeking educational programs for audiences aged 2 to 6. “The programs that have been most popular with our audience are animations that focus on friendship and socialization” explains Vogelmann.
Vogelmann comments that this MIPCOM will be an interesting market. “For those who are going to be part of it, it will be quite a local market, with many French and some European companies. Big production and distribution companies will continue with remote meetings. It will be interesting to see the outcome of the market once it is over and the companies that attended in person will share their results and experiences,” she said.
She added that for the Vme channel, content needs during Mipcom are centered on lifestyle, trips, cooking and pet care, among others. “These are all topics that our audience enjoys very much” she explained.
She announced that Vme is about to launch the original production, Reflexiones Con Maytte. “This is a motivational program that has resonated strongly with the Vme TV viewer. Maytte Sepúlveda is a familiar face on the screen of Vme and this time we have decided to do something jointly. We are truly happy with the final product” she highlights.
