U.S. HISPANIC
TelevisaUnivision closed a first-look deal with Propagate Fuego
Maribel Ramos-Weiner| 1 de abril de 2022
Ben Silverman de Propagate
TelevisaUnivision announced a first-look deal with Propagate Fuego to produce Spanish-language original scripted and unscripted content for ViX+.
Under the agreement, TelevisaUnivision will have exclusive first-look rights to all content developed by Propagate Fuego, Propagate’s recently launched Spanish-language production division. The deal also includes a development fund for options, writers, formats and scripts. Ben Silverman, Propagate’s chairman and co-CEO will serve as executive producer on all projects developed and produced under the Propagate Fuego deal.
“We are thrilled to partner with Propagate Fuego to create exceptional, premium, culturally relevant content,” said Rodrigo Mazon, EVP, General Manager of ViX+, TelevisaUnivision. “Ben, Howard, and the entire team at Propagate have a proven record of creating engaging, multiplatform content. They share our mission of elevating Spanish-language stories and storytellers with groundbreaking programs that appeal to a global audience. We look forward to all we will do together through this partnership.”
The deal marks the first partnership for Propagate Fuego, which is run by Ben Silverman, Howard T. Owens, Isabel San Vargas, Catalina Ramirez, Rodney Ferrell, and Cyrus Farrokh.
“We are very pleased to enter into this partnership with TelevisaUnivision to produce original content for ViX+,” said Silverman. “We believe ViX+ will be a game-changer for the Spanish-language market, and we are thrilled to join the ViX+ team as they launch this exciting new venture.”
As part of a prior negotiation, Pinches Momias will be shooting this summer. The first Propagate series to land on ViX+ is a young adult series created by Santiago Limón and Jose Miguel Nuñez, with Limón serving as director and showrunner, the series is executive produced by Silverman, Owens, and Rodney Ferrell. Propagate Fuego and Perro Azul are producing the project.
