U.S. HISPANIC
Arturo Chávez from Dooya in charge of content acquisition for Adsmovil’s AVOD Nuestra.TV to be launched in July on US Hispanic
Maribel Ramos-Weiner| 3 de junio de 2022
Arturo Chávez de Delart Distribution
Adsmovil’s Nuestra.TV hired Dooya’s services as an aggregator and onboarding of the platform’s content. Arturo Chávez, the managing partner of DelArt Distribution, who works with Dooya, is in charge of content acquisition for Adsmovil´s new bilingual platform, to be launched in July for US Hispanic.
Nuestra.TV, based in Miami, was created in 2020 by Alberto Pardo, CEO of Adsmovil. To start, the platform will offer 15,000 hours of content and over 40 FAST channels.
Nuestra.TV´s content library, entirely downloadable, includes premiere productions (both in English and in Spanish) from the US, Latin America, and Spain, as well as original content created for bilingual/bicultural consumers of renowned creators. Some of these contents include Buen Provecho by Latina Approved, Nuestras Historias; the children´s series MariVi the Master Navigator, and the (financial) educational content from SUMA, Wealth.
The platform will also offer games, podcasts, UGC, live news, and music events. Additionally, there will be live sports content such as FITE.TV, Sport 360, beIN SPORTS; Moto ADV; and Havoc.
Nuestra.TV is working with several top-tier content partners from Latin America, Spain, and the US, such as GOLTV, Flame, Legendary, K2Studios, Casa Comedy, Planet Eat, Country Network, Earth Touch, Caracol Televisión, and Spanglish.
It will be available on Apple (app store) and Apple TV+, Roku, GooglePlay, Google TV, and firetv, as well as Xbox.
