U.S. HISPANIC
NBCUniversal: With Tplus we want to offer fresh and organic formats for the US young adult audience
Maribel Ramos-Weiner| 21 de septiembre de 2022
Danny Villa de Tplus
Danny Villa, VP of Development and Production for NBCUniversal Telemundo Enterprises’ Hispanic Streaming Group, oversees the production and development of Tplus, the content brand within the Peacock streaming platform that will serve all the Hispanic spectrum. Tplus is estimated to launch in the fourth quarter of 2022.
Tplus’ target audience of 200%ers (100% American and 100% Hispanic) is not rigid, and that it will be offering several main lines of content.
“The genres that stand out are those in which NBCUniversal is an expert such as aspirational content with stories like Housewives of Miami from “Bravoland” (Tplus brings Viva Houston); true crime that it is “a huge space”; content in the style of E! Entertainment such as Gente Sana (Healthy People) on mental health, and the four-part series on the history of reggaeton. Also love stories like Young at Heart,” he said.
Also a “space for unknown figures” dedicated to those “US Hispanic personalities who have done amazing things”, highlighting Chicano Squad which is in development.
Villa pointed out that Tplus aims to offer fresh formats that break clutter, that are organic, “anything that moves the young adult space. We are not limiting ourselves.”
Some of the Peacock originals they’re working on include: WV Entertainment’s Keep This To Yourself and Living Popups; The Story of Reggaeton(working title) by Mercury Studios; Young at Heart (working title) by Kinetic Content; Gente Sana (working title) by Exile Content Studios and NBC News Studios, and 90 Minutes (working title) by Propagate Fuego.
Among the titles in development are Chicano Squad (working name) by Lawrence Bender and Jupiter Entertainment; Love is Relative (working name) by Sharp Entertainment, and Viva Houston (working title) by Bright Spot Content and the producers of Little People Big World.
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