U.S. HISPANIC
Google TV: Platforms must make it easier for the user to discover content
Maribel Ramos-Weiner| 2 de noviembre de 2022
Juanjo Duran Google TV
For Juanjo Durán, Head of Entertainment and Multicultural Content Alliances for the Americas at Google, today there is more content than ever, but users spend too much time looking for what to see and not enjoying the content. “Platforms have to do a better job in this aspect Google TV focuses,” he said as a member of the panel “Entertainment 2.0: The Revolution in the User Experience” of NexTV CEO Latin America, organized by Dataxis, held in person this Monday at the Biltmore Hotel in Coral Gables after almost three years of pause. “It is essential to understand the context aspect of content and the user. We use all our knowledge of user, content, and providers to guide the consumer,” he added.
The panel also included Rafaela Furtado, Global Business Development Director, Strategic Partnerships for Latin America, TikTok; Patricia Jasin, VP of International Distribution LatAm and Country Manager for Colombia, Warner Bros. Discovery, and Trent Wheeler, Senior VP of Gracenote Video Product, Gracenote.
For Wheeler, platforms that have prioritized the consumer over the business model are being successful with users. He stressed that it is important to have a solid set of data and user information to be able to manage all these contents and platforms, “so that consumers can find their content offer”.
“I think they’re seeing everything, what matters is that the content has to be good… content is king,” Jasin said when asked what the trends in content demand are.
Durán pointed out that what they promote the most is that content viewing between devices is not interrupted. “We’re trying to make these experiences seamless. This is key for the user, it minimizes the barriers to entry.”
He added that Google TV “is the software layer and the key strategy we have. For Latin America, we did a soft launch with Sony and we have had a great response. Next year we are going to bring the first-party device to market. We are already working with partners in the region.”
