Warner Bros. Discovery unveils Max streaming service launching May 23 in US and Fall in LatAm

Warner Bros. Discovery (WBD) CEO David Zaslav introduced Max, WBD enhanced streaming service, which will launch in the U.S. on May 23. Max is the destination for HBO Originals, Warner Bros. films, Max Originals, the DC universe, the Wizarding World of Harry Potter, an expansive offering of kids’ content, and best-in-class programming across food, home, reality, lifestyle and documentaries from leading brands like HGTV, Food Network, Discovery Channel, TLC, ID and more.

The event included a sneak peek at the launch campaign for Max, which kicks off tomorrow and celebrates the different moods, fandoms, and genres that represent Max viewers. The campaign will invite new subscribers to experience Max’s improved product experience and expand content for everyone in the household.

Max will cost the same price as HBO Max, with a light-ads version at US$9.99 and an ad-free version at US$15.99. There will also be a premium version for US$19.99, with features including a 4K video.

Existing HBO Max subscribers will have access to Max at the same price as their HBO Max subscription and can visit http://help.hbomax.com/introducingMax to find out more.

Additionally, HBO Max subscribers will still have access to their current plan features for a minimum of six months following the launch. HBO Max subscribers’ profiles, settings, watch history, “Continue Watching,” and “My List” items will also migrate to Max so they can pick up streaming right where they left off.

Max will bring HBO Max’s can’t-miss programming and Discovery+’s engaging real life entertainment content together to create a complete viewing experience for all ages.

The service will feature a regular freshness of content with an average of more than 40 new titles and seasons every month. With a library of iconic favorites, Max will offer a world-class collection of globally recognized brands, franchises, series, and characters, making it a truly unprecedented offering. Audiences will be able to explore the iconic worlds of HBO, the DC Universe, and Harry Potter, plus hit movies, original series, and fan-favorite genres like true crime, reality, food, and comedy, all in one place.

Max will bring HBO Max’s can’t-miss programming and Discovery+’s engaging real life entertainment content together to create a complete viewing experience for all ages. The service will feature a regular freshness of content with an average of more than 40 new titles and seasons every month. With a library of iconic favorites, Max will offer a world-class collection of globally recognized brands, franchises, series, and characters, making it a truly unprecedented offering. Audiences will be able to explore the iconic worlds of HBO, the DC Universe, and Harry Potter (including a newly announced Max Original Harry Potter series, a faithful adaptation of the original book series by J.K. Rowling), plus hit movies, original series, and fan-favorite genres like true crime, reality, food, and comedy, all in one place.

Newly announced titles include also a Max Original comedy series derived from The Big Bang Theory; an HBO Original Game of Thrones prequel A Knight of the Seven Kingdoms: The Hedge Knight; a Max Original drama series based on The Conjuring films; Magnolia Network’s Fixer Upper: The Hotel; Discovery Channel’s Survive the Raft; Max Original Peter & the Wolffrom Bono; Adult Swim’s Rick and Morty: The Anime; Investigation Discovery’s Lost Women of Highway 20; Cartoon Network’s Tiny Toons Looniversity; and TLC’s Love & Translation.