U.S. HISPANIC
LEG: Mi Música’s FAST channels have been successful in the US and we hope the same for Cine Premium+
Maribel Ramos-Weiner| 7 de julio de 2023
Sara Rojas Latin Entertainment Group
Latin Entertainment Group is already in the US Hispanic FAST space with Cine Premium+. Sara Rojas, director of Business Development at LEG, said that they are evaluating the results in the US, and the next market to dive into would be Mexico, where they consider “the CPMs and advertising are,” she said.
“For example, Samsung is in need, but first we want to see figures for the US and if we launch with the movie service or others in the catalog, if it will be Family Cinema, or Action Cinema, which one fits better and we’re doing that with our part of research and development,” she indicated.
She said that in the US, the Mi Música suite has done very well on FAST and she expects Cine Premium + too.
