U.S. HISPANIC
Hemisphere Media Group launched the FAST channels WAPA+, TODOCINE and TODO DRAMA on ViX
Miryana Márquez| 29 de noviembre de 2023
Alan Sokol de Hemisphere
Hemisphere Media Group has launched its free ad-supported streaming television (FAST) channels WAPA+, TODOCINE and TODO DRAMA on ViX.
“We are thrilled to be launching WAPA+, TODOCINE and TODO DRAMA on ViX, bringing our world-class content to the leading Spanish-language FAST platform in the US. We are especially proud that ViX will be our exclusive launch partner for WAPA+. These launches reaffirm our unwavering dedication to delivering top-tier and differentiated Spanish-language content to the U.S. Hispanic/Latino audience through diverse platforms. Moreover, our commitment extends to serving vital and fast-growing segments of the Hispanic population, including the vibrant Puerto Rican community,” commented Alan Sokol, CEO, Hemisphere Media Group, Inc.
Launching exclusively on ViX, WAPA+ is poised to deliver premium content from Puerto Rico’s top-rated broadcast network, WAPA TV, to Puerto Ricans residing in the continental U.S. Through WAPA+ they will have access to their favorite stars and trusted voices, with original news, talk, and entertainment content and curated programming from WAPA’s vast library.
The exclusive launch of WAPA+ on ViX with its mix of hard-hitting news and beloved entertainment properties will allow Puerto Ricans in the U.S. to stay connected with their roots and enjoy the best of WAPA TV from the comfort of their homes.
In addition, the expanded FAST portfolio including rising brands TODOCINE’s blockbuster and critically acclaimed current Spanish-language movies and TODO DRAMA’s lineup of global serialized dramas from Turkey, Korea, and Brazil, among others, will bring the powerful content Hispanic viewers prefer to the streaming space.
“We continue expanding our premium offering to meet the growing demand of our diverse audience. The addition of WAPA+, TODOCINE, and TODO DRAMA doubles down on our commitment to offer the best Spanish-language titles and exclusive access to local content,” added Bilai Joa Silar, SVP Head of Programming and AVOD Content, ViX.
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