MERCADEO Versión en español
Intuit QuickBooks Debuts Integrated Brand Campaign in Canada to Spotlight How Small Businesses “Business Differently” to Reach Success
Liz Unamo| 15 de enero de 2024
Campaña alma DDB: Business Differently with QuickBooks
Intuit, the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced today a global QuickBooks brand platform, “Business Differently,” in Canada. The campaign reveals powerful truths about the various and unconventional approaches many small business owners take to help them reach their definition of success on their own terms, with the help of tools like QuickBooks. This campaign brings together a multi-channel, integrated effort focused on spotlighting the notion that success can be achieved and defined in different ways, challenging others to redefine how they see success. The campaign includes real small business customers from across Canada, and highlights how QuickBooks’ connected suite of business tools, which enables businesses to get paid, pay their employees, and manage their business finances, helps to set them up for success. “Small businesses are the backbone of the Canadian economy. In fact, more than 98 per cent of all businesses in Canada are small businesses, employing 47 per cent of Canada’s workforce according to our Intuit QuickBooks Small Business Index Annual Report,” said Puja Subrun, interim Canada country manager and VP, GTM at Intuit. “Small businesses spur innovation, new jobs and opportunities, and ensuring this critical community thrives is essential. At Intuit QuickBooks, we are committed to providing businesses of many sizes with a financial platform that serves all of their business needs, from paying employees to accepting payments, helping set them up for success as they define it.”Ad spots placed across Canadian broadcast and digital channels showcase various small business owners on the job in situations like a gala party, a construction site, and a soccer game. The spots encourage viewers to cast aside preconceived notions of success, while showcasing how tools like QuickBooks Payroll and QuickBooks Payments can power business owners on their business journey.
