U.S. HISPANIC
Mediapro Group reorganizes
Maribel Ramos-Weiner| 31 de enero de 2024
Laura Fernandez Espeso de Grup Mediapro
Coinciding with its 30th anniversary, Grup Mediapro announced structural changes that consolidate and reinforce its commitment to an agile, slightly centralized, and very transversal and horizontal organization in which the different areas and divisions enjoy significant autonomy and decision-making capacity. The new organization also entails a generational change in the group’s management bodies.
Grup Mediapro will now have two new business units: Channels and Platforms, directed by Daniel Margalef, and Mediapro Experiences unit, directed by David Xirau.
Channels and Platforms will bring together all the group’s activities involving planning, production, and distribution of all existing channels and platforms, including channels for new audiences, all its advertising marketing, and the group’s development of new digital content worldwide.
Mediapro Experiences will meanwhile take on the group’s activity relating to experiential formats, such as brand activations, museums, exhibitions, and virtual and immersive events and experiences.
The group’s business units now comprise Broadcast Media Services, directed by José Luis Rubio; The Mediapro Studio, the responsibility of Laura Fernández Espeso; the Sports Rights Agency, led by Oliver Seibert; Channels and Platforms, with Dani Margalef in charge, Mediapro Experiences, directed by David Xirau, and Innovation, with Mari Carmen Fernández Tallón at the helm.
Tatxo Benet, president & CEO of Grup Mediapro, announced the new organization, where Juan Ruiz de Gauna will continue as general director of Grup Mediapro until January 1, 2025, when Laura Fernández Espeso, current general director of The Mediapro Studio, will replace him in his position.
Also next January, Luis Rubio will be succeeded as Director of Broadcast Media Services by Alberto Vía, currently CEO of Overon. Ruiz de Gauna and Luis Rubio will maintain their links with the company.
Tatxo Benet said: “This restructuring will reinforce and refresh the group’s leadership in the audiovisual industry, integrating the entire value chain and guaranteeing the continuity and future of the company with five professionals who have been with Grup Mediapro for over 15 years and who are fully dedicated to the purpose, mission, and values of the group. The people taking on the new roles not only represent a generational change but are evidence of Grup Mediapro’s commitment to its in-house talent.”
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