U.S. HISPANIC
Sensis Celebrates 25 Years of Innovative Marketing Firsts
19 de febrero de 2024
José Villa, President of Sensis
Sensis, the largest 100% minority-owned advertising agency in the country, is proud to celebrate its 25th anniversary. Since its inception in late 1998, Sensis has been dedicated to developing innovative and impactful marketing campaigns that effectively connect brands with diverse audiences.
Over the past quarter century, Sensis has worked with numerous clients across various industries, delivering groundbreaking campaigns and firsts. From the first Spanish language website for a major US brand (Sears SearsTodoParaTi.com, 1999) to the first LGBT digital ad campaign (Meta System, 2000), to the first national smokeless tobacco prevention campaign (FDA “Real Cost” Campaign, 2016), Sensis has helped brands engage with multicultural communities and drive business growth.
With 75% diverse leadership, and 70% diverse agency, Sensis has successfully guided brands in navigating the complexities of multicultural markets, such as the first Spanish mobile website and mobile app for a major US brand (United Healthcare, UHCLatino.com, 2010) to one of the first Latino influencer campaigns (Tadin Herbal Teas, 2014).
“As we celebrate this significant milestone as an agency, I want to express my gratitude to our clients, staff, and partners who have been instrumental in our success over the past 25 years,” said José Villa, President of Sensis. “The evolution of Sensis is truly incredible to look back on and we are excited to continue our mission in helping brands thrive in the ever-evolving media world.”
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