U.S. HISPANIC
Canela Media Appoints Luis Romero as EVP of Sales to Lead Growth Efforts in the US
13 de mayo de 2024
Romero colaborará con el equipo de trabajo interdisciplinario para continuar elevando la oferta comercial de la compañía para las marcas y anunciantes
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced today that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences.
“I’m privileged to join Canela Media to lead the Company’s exceptional sales team and I am thrilled to be a part of such an innovation-driven media company that offers a premium audience, which, for many advertisers, will open doors to new and critical consumers for their growth and audience strategies,” said Romero. “Returning to the multicultural space is not just a professional move but a personal one driven by a deep passion to represent the importance and value of this audience in the marketplace.”
Prior to joining Canela Media, Romero was Senior Vice President, Head of Sales North America at The Guardian U.S. where he was responsible for all aspects of the advertising business for the U.S. and Canada, including establishing and executing all U.S. sales strategies and digital revenue objectives. Throughout his career, Romero is credited with inspiring sales and marketing teams to create experiences for clients and consumers, increasing representation in media, and delivering rapid, sustainable revenue growth.
“Luis’ industry prominence and deep experience in leading ad sales teams and the multicultural media market makes him the ideal candidate to catapult Canela Media’s growth and further establish our industry leadership.” said Isabel Rafferty-Zavala, Founder & CEO of Canela Media. “He joins at a time when Canela Media has achieved meaningful scale, innovation in data and product, and has become a must-have partner for any brand reaching U.S Hispanic audiences.”
Romero’s appointment comes shortly after Canela Media’s NewFront announcements earlier this month, which included several new partnerships, content, data and innovative ad solutions for advertisers.
