U.S. HISPANIC
The debut Amazon Upfront maps out the future of ad-supported streaming
16 de mayo de 2024
Paul Kotas, senior vice president of Amazon Ads
Amazon made its upfronts debut on May 14 in New York City, where it highlighted the ways it’s transforming advertising for customers.
Amazon gave the audience a tour of its expansive entertainment portfolio. Across movies, shows, sports, and more, Amazon highlighted the scale of its premium content offerings anchored by Prime Video, which has an average monthly ad-supported reach of 200 million global customers, 115 million of whom are in the U.S.
“Today is all about bringing together the vast reach of Prime Video, with ad tech that leverages Amazon’s billions of customer signals” said Paul Kotas, senior vice president of Amazon Ads, in his Upfront opening statement. “It’s about delivering relevant advertising in Prime Video to over 200 million customers. It’s about directly measuring outcomes from the very top of the funnel to the very bottom—for all brands, and not just those in our stores.”
Amazon Ads has tools that streamline the ways brands connect content to customers
To connect the dots between this robust universe of premium content and audiences, Amazon Ads has the scale, insights, and ad tech to deliver results for brands. Prime Video’s average unique audience compared to other streaming services is 47% 2 and it drives 56% incremental lift among adults 18 to 49 compared to linear TV. 3
“Prime Video is reaching viewers that aren’t being reached by other streaming services and linear TV,” said Tanner Elton, vice president of U.S. ad sales at Amazon Ads.
Even brands that don’t sell products or services on Amazon can connect to customers through this premium world of content. Amazon Marketing Cloud is the Amazon Ads clean room solution that enables advertisers to measure and optimize spend regardless of where the customer conversion takes place, as if they were selling a product in the Amazon store. Amazon Ads leverages first-party signals, alongside the advertiser’s own, to deliver ads across their entire media campaign.
“It doesn’t matter whether you sell on Amazon or not,” said Alan Moss, vice president of global ad sales at Amazon Ads. “With our clean rooms and other leading ad tech, we can help all advertisers connect awareness and brand objectives directly to sales outcomes and category growth.”
