MERCADEO Versión en español
Fernando Fernández of d expósito & Partners: In Amica the consumer has the floor and that is why the Siéntete Seguro campaign works with its users
webmaster| 5 de agosto de 2016
Fernando Fernández, partner y CCO de d expósito & Partners
d expósito & Partners will be the media agency of the U.S. insurance company Amica. “Together with our agency’s partners, d expósito & Partners today states our efforts and our commitment to succeed in the Hispanic market, spreading a 360° overhaul of our campaign in a multidisciplinary way, and giving voice to consumers” Eduardo Naya, AVP at Amica said. The company just launched its new campaign Siéntete Seguro (Feel secure), seeking to reposition and extend its market platform. The new effort redoubles the activity in TV, radio, media sponsoring, digital and social media, run by the Hispanic agency. “The consumer has the floor” said Fernando Fernández, Partner and CCO at d expósito & Partners. “That is why the campaign works in the conversations among Amica’s users who say they feel confident and calm.” “Due to its history and tradition, Amica is an insurance brand related to the maximum benefit for consumers, who are used to appreciate consideration phases and buying an insurance without headaches until achieving that reassuring moment of total satisfaction” Naya added.
