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Diego Noriega from Taringa: The new platform will allow advertisers to sponsor special sections
Liz Unamo| 26 de agosto de 2016
Diego Noriega, director de Estrategia & BizzDev de Taringa
Taringa is a 12-year-old community that has an audience with uninterrupted growth that has boosted its constant innovation. Diego Noriega, Strategy & BizzDev Director at Taringa, announced to PRODU that the company is restructuring its entire platform. The launch of the new image will be in November. “With the new platform, the information is going to be segmented according to your previous browsing history, the categories you have preferred and those related with these preferences. We are going to have as many experiences as there are users, which makes it richer and allows this site to be increasingly focused on product” he points out. The new offer is currently in testing phase in Argentina, Mexico and Spain. “The new platform will allow advertisers to sponsor specific sections in order to have native video content on the platform, not addressed to all the audience of Taringa, but to respond to the needs of the market.”Regarding content generators, they have launched the program Creators, that aims to encourage revenue sharing, allowing users of Taringa to start monetizing. “We are writing the tips for your content to have more impact. Today we have an enormous community, but now there are going to be millions of subcommunities. Gammification is strong in Taringa and thousands of categories that currently have no visibility will arise and earn a space in geolocalization.” Amidst the IAB Mexico 2016, Noriega says mobile is another of this and next years’ strategies. He feels Mexico is one of the markets with highest growth in Latin America.
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