MERCADEO Versión en español
Teads announced association with RPA to boost its programmatic advertising operations in mobile and desktop
Cristian Vergara| 2 de septiembre de 2016
Tourtel: La alianza ayudará a desbloquear anuncios de publicidad outstream
Teads announced a partnership with RPA (Real Premium Audiences) Media Place, to boost RPA Media Places´programmatic operations for native video advertising in mobile devices and desktops, using the Supply-Side Platform (SSP) – a programmatic offer plataform by Teads.With this partnership, RPA will enable advertisers to insert native video ads in its premium publishers network, exclusively through Teads´ “SSP”.Using Teads programmatic platform, brands can make safe automated purchases of outstream videos known as inRead, for mobile and desktop. Brands interested in digital advertising can also use RPA Media Place segmentation functions for their posts. Technology finds the best place to position ads according to the audience´s demographic features, geographic location and the type of content the advertiser chooses. “After the explosive 300% growth in 2015, Teads programmatic business continues to grow parallel to the increasing demand for automated advertising purchase. Programmatic currently represents 30% of our income in Latin America and we expect this percentage to increase to more than 50% by the end of the year” said Eric Tourtel, Senior VP at Teads. For his part, Alejandro Álvarez, CEO at RPA Media Place, expressed: “We are on a permanent quest for innovative formats, in the aim to offer creative advertising solutions to our advertisers and to achieve users´ engagement, visibility and response.”
