Mundo Ford Noticias: Ford Report 2015 explores Generation Z as agents of change in the market

Younger consumers are already inspiring the attitudes and behaviors of consumers of all ages to make a change for the better. Members of Generation Z are already key players in the technology-driven culture today.For 2015, an increase in consumer enthusiasm is expected to drive change and set new standards of rejecting the stigma of failure; and further, adopting new forms of mobility that allow more freedom and creativity.The third annual Ford Motor Company suggests that 2015 will be marked by the change, since the Generation Z, successor of the millennials and the first native truly global generation of a culture driven by technology, will represent more than 20% of the world population.”A rich understanding of the evolving needs, priorities and desires of our customers is key to our global product development strategy and daily business,” Sheryl Connelly said, manager of Ford Consumer Trend. “These ideas help Ford in its role to create innovative products that not only exceed expectations, but that push the limits of imagination.” Ford Trend Report is a compilation of consumer research and insights gathered from opinion leaders around the world, designed to provide a comprehensive view of microtrends aimed at influencing the products and brands during 2015 and the years to come.