Havas Group and Universal Music Group join to offer new income opportunities for music artists

Havas Group and Universal Music Group announced the formation of the Global Alliance of Musical Data, a partnership that will allow billions of data that Universal Music Group (UMG) and its artists generated through music sales, tickets, streaming, social networking and Airplay, be aggregated and analyzed by specialists in data of Havas. The results provide new income opportunities for artists and labels of UMG, creating powerful marketing and advertising opportunities globally.”Our commitment to the development of artists worldwide has resulted in the best record in the industry to identify and exploit new stars,” Lucian Grainge said, Chairman and CEO of UMG. “We want to find new marketing opportunities for all our artists by providing great data leading tools in the industry. Working with visionary companies like Havas has helped us to impulse our efforts to raise revenue without exploiting consumer brands and other business partners.””Through a more successful management and the creation of the largest music communities worldwide, UMG is at the forefront of the industry and has gathered information from consumers and databases to enable their music labels, artists and fans,” Yannick Bolloré said, Chairman and CEO of Havas Group.To learn more about the Global Alliance for Musical Data visit {Universal Music; http://www.universalmusic.com/corporate/detail/2806}.