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MSN to launch advertising multi-platform app on mobile devices

Patricia Molina| 8 de enero de 2015

MSN Apps estará disponible desde ahora para dispositivos iOS y Android

Last December, the Internet services collection offered by Microsoft enabled MSN Apps, the technological tool which will allow consumers to use their apps on the go through the web, Windows devices, Windows Phone, iPad, Android devices and more.Built on an attractive interface and unprecedented content riches from over one thousand advertising partners, MSN Apps allows advertisers to enter the world of added contents, extracted from the Web.Intended for brand partners and agencies, the company launched this practical tool, as it seeks to offer a new, exciting multi-platform opportunity in order to reach and interact with its target audience.MSN Apps will be available from now on for iOS, Android, and Amazon devices, as a follow-up to the launching of an integrated MSN, which aim is to broaden Microsoft’s multi-screen advertising offer.Likewise, the app also allows consumers to customize their experience with their favorite settings synced amongst their devices. The tool may be purchased from 24 markets, with standardized advertisement sizes for phones and tablets, as it aims to simplify the platform inventory purchase process.Advertisers will have a unique opportunity to reach their audience within an appropriate context, as advertising comes through different screens and platforms.

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