Color Psychology is the transcendental tool for brands

Perhaps there is not as vital for marketing as color choice. Whether selecting the color of a product or to any marketing campaign; color has a huge visual impact. Subconsciously, we associate different colors with different things.The WebpageFX site presents an infographic examining the psychology of color and finds some common associations of different colors. This shows the overall importance of color for consumers and the characteristics of many individual colors.While a color can be visually appealing, it is much more going on behind the scenes than just aesthetics. Powerful psychological signals are activated when we see different colors. Colors evoke emotions, moods and feelings.Among the data presented, it shows that 93% of people buy according to criteria as visual appearance of a product, and 80% think that the color increases brand recognition.The infographic of WebpageFX states that using orange letters might be a good strategy for a call to action, as this represents confidence. Moreover, the use of green indicates a link with nature, wealth and peace, and blue relaxes people and creates a sense of security.Psychology is a very powerful tool when used correctly and an asset that can be used in branding, design, marketing and other means of promotion.To view the infographic click {here;http://www.webpagefx.com/blog/wp-content/uploads/2013/04/psychology-of-color.jpg}.