Upstairs managed to maximize their brand during 2014 within the general US market and positioned in international markets

Upstairs, post-production house based in Miami, ended 2014 well positioned in both the general and Hispanic market in the US and in international markets, having participated in various projects completed with excellent results.”We are very pleased with the results achieved, diversification has allowed us to compete both nationally and internationally as a post-production house first” Anabella Sosa told PRODU, director and partner of Upstairs.For the general market, Upstairs participated in successful campaigns of ALMA for accounts such as State Farm and McDonald’s, which were highlighted with the effects on each of the post-produced commercial. Other major campaigns were made for Sony of agency Iris Worldwide, Tylenol and Zyrtec for JW Thompson NY.According to Wally Rodriguez, founder and director of visual effects of Upstairs, they have specialized in invisible effects. “All commercials are full of effects but are imperceptible and that is the idea that the effect is so well built that is not perceived as an effect but a very nice commercial,” he said.”This past year, new markets have come to us not only for business but we have opened the world of film, TV, animation, and content” Sosa said. “Today we do not only take care of the post-production of the commercial, but we do branded entertainment, applications, development for the interactive part because the advertiser today is seeing how she/he maximizes it on all screens,” she added.Meanwhile Rodriguez concluded: “The most exciting thing is that we have much to diversify the company and not only in capacity but also in the scope in terms of general market.”