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La Comunidad among the top 10 agencies in the US according to the A-list of Advertising Age

27 de enero de 2015

The agency multicultural La Comunidad was included by Advertising Age’s within the A-List Agency 2015 ranking, along with major innovators who do the best job and lead the transformation in the industry. It is the third recognition of the agency in the A-List in four years, having been elected as the seventh best agency in the US in 2013 and Agency to watch in 2012.This recognition is based on the success achieved during 2014, both the growth of its customers, the hired talent, expansion into the digital world and the acquisition by SapientNitro. The agency added clients like Google, Sauza 901, Red Bull and Office Depot.”This recognition completes a great year. This is a crucial time for our agency,” Jose Molla said, co-founder and creative general director.The A-List also highlights that the agency officially translated its name to The Community to reflect the cultural reality of the USA.”Translating our name reinforces our emphasis on culture, not only in the language or ethnicity” Molla said. “The Community reflects more accurately the world in which we live, where cultural distinctions are less rigid and what we call identity has far fewer limits than before.””To belong to the A-List is a great honor,” Gaston Legorburu said, General Creative Director of SapientNitro. “Jose, Joaquin and the team climbed the creative community level in SapientNitro, and they did it the same way we did it: seeing the consumer as a whole.”

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