MERCADEO Versión en español
Hispanic businesses should pay attention to social media
Patricia Molina| 4 de febrero de 2015
Cuando se trata de negocios en línea, los hispanos se encuentran rezagados en comparación con otros grupos étnicos
Latinos are taking over the small business world, according to a 2014 report by the Partnership for a New American Economy.The study states between 1990 and 2013, the number of Hispanic entrepreneurs in the U.S. more than tripled, going from about 321,000 to 1.4 million. But when it comes to online, fewer Hispanics are starting up businesses compared to other ethnic groups.You have to know your market, you have to make sure you have a product thats going to sale or a service thats going to sale said Melissa Rossiter with the Greater Bakersfield Chamber of Commerce.To keep up with the digital world, Hispanics who do start up brick and mortar shops are taking advantage of social media platforms.If you do the social media you can definitely target a different type of market and different type of clientele said Rossiter.She said digital is the new way of advertising.The biggest key is promotion. If you dont have the web presence, the social media regardless what business no matter what business you are.Nadia Nunez, who owns several businesses in Bakersfield, said they do not hold back when it comes to the Internet. She said they promote themselves on Facebook, Twitter and Instagram. Its so much easy. So much easy, said Nunez, and everybody is on the social media.
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