MERCADEO Versión en español
Sizmek impulses transmedia campaign for the physical launching of The Hunger Games: Sinsajo
Manuela Walfenzao| 24 de febrero de 2015
La campaña para Lionsgate utiliza una ejecución de medios que explora un nuevo y sofisticado uso de la tecnología
Sizmek, leading company in advertising management open platforms, announced the first campaign in social media to accompany the launching in physical and digital format of The Hunger Games: Sinsajo in the US. The digital activation allows users to access exclusive content through social media.The campaign launched by Lionsgate, distributor of the film, challenges users to decode clues in Facebook, Twitter, and other related sites, which allow them to have access to unedited scenes, documentaries and special material of the successful film.”Sizmek´s open technology allows announcers to produce conversations in real time through multiple social platforms and digital media to generate a unique creative and social experience. With this pioneer campaign, Sizmek helped Lionsgate to get the film´s fans to participate in an interactive experience. We added hashtags throughout the platforms in real time to achieve a creative performance and finally reveal the exclusive content” stated AJ Vernet, VP of Sizmek Social.The campaign for Lionsgate uses a media execution which explores a new and sophisticated use of technology. By combining the utilization of binary code and source code elements, a truly progressive sensation is offered, which generates a new experience in the field of digital advertising.
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