Univision collects US$3.5 millones for St. Jude Children´s Research Hospital

Univision Local Media joined St. Jude Children´s Reseach Hospital to contribute with the annual event Promesa y esperanza, helping collect US$3.5 million. The intention of this initiative is to create awareness and support an institution that is at the cutting edge of research and the treatment of children´s cancer and other terminal illnesses worldwide.”I am very proud of how all these years the community gathers around such an important cause by supporting the event Promesa y esperanza” stated Randy Falco, president and executive director of Univision Communications. “We value the job St. Jude is carrying out and it is a privilege to share these efforts with thousands of listeners”.Univision Local Media devoted more than 30 hours of radial programming to support St. Jude. During the event, listeners were asked to call their local stations become Ángeles de Esperanza (Angels of hope), committing to make a $20 monthly donation. “The devotion and support we received from Univision allow us to reach Hispanic radio listeners throughout the entire country and create awareness regarding our research and treatments to save lives”, said Richard Shadyac, president of ALSAC/St. Jude Children´s Research Hospital.Users may also join the conversation through Twitter and Facebook via @StJude and by using the hashtag #StJudeUnivision. Some of the Hispanic artists who participated were: Luis Fonsi, Chino y Nacho, Ismael Cala, Ricardo Montaner, among others.For more information click {here;promesayesperanza.org}.