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Heineken invites viewers to solve a mystery with its new campaign Crack the Case
14 de septiembre de 2012
Berenice Marlohe
Heineken has announced a new TV and digital campaign in light of the latest James Bond movie Skyfall starring Daniel Craig and Berenice Marlohe. The campaign, named Crack the Case and set to launch Sep. 20, was created by the agency Wieden + Kennedy Amsterdam. The TV spot was directed by the award winning Dutch filmmaker Matthijs Van Heijningen Jnr, but full details of the commercial will be revealed only at the time of launch. Crack the Case will provide an interactive experience in which viewers can embark on a journey with Berenice, leading to a series of tests that help you solve a mystery. The campaign will combine ATL, digital, PR and experiential to ensure that Heineken reaches its consumers more than ever before. Having established a 15-year relationship with the Bond franchise, Crack the Case will bring drama into a virtual experience across the globe. “The creativity and progressiveness of the Heineken brand combined with the legendary James Bond franchise will provide viewers with high entertainment values. Not only a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of the Heineken brand said Alex Nasard, CCO of Heineken.
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