MERCADEO Versión en español
Andrew Speyer of Wing: The influence of Hispanic culture on mainstream USA is evident
29 de septiembre de 2012
A medida que la población latina crece más y más los no hispanos interactúan a diario con los hispanos
The New York-based Hispanic agency Wing, in association with Experian Simmons, has announced the results of The Latino Influence Project, a survey that quantifies the influence of Hispanics on American culture, something only known anecdotally up to now.Based on a sample of more than 25,000 interviewees across some 60,000 variables including sex, politics, income and age, The Latino Influence Project shows that Hispanics are influencing non-Hispanics who live in Latino-dense areas in their brand choices, behavior and attitudes.The influence of Hispanic culture on mainstream USA has been evident but only anecdotal for years. This is the first study to provide significant statistical proof that Hispanic attitudes and behavior patterns are impregnating American culture in general, said Wing VP and Managing Director Andrew Speyer.Among the studys discoveries was the fact that non-Hispanics who live in areas with high density Hispanic populations are more inclined to travel and explore new cultures, plus they are more likely to go Hispanic in their choice of food, music and sports.As the Latino population continues to grow and non-Hispanics interact with Hispanics on a daily basis, their understanding of Latino attitudes and behavior today is a window on how Americans in general will think, feel and act in the future, said Wings Director of Planning Holly McGavcock.
