MERCADEO Versión en español
Yvette de Jesus of Allstate: Social networks are still a tool that keeps us in touch with Hispanic consumers
5 de noviembre de 2012
After discussing with PRODU the success obtained by the Mala Suerte campaign, Yvette de Jesus, Allstates marketing manager, noted how important marketing strategies developed for digital and social media have been for the brand.Allstate has made the commitment to offer Hispanic consumers tools and resources they find useful, culturally relevant and applicable to their lives. Social networks continue to be a tool that keeps us in close touch with Hispanic consumers, De Jesus said.Seeing the need to reach Hispanic consumers via social media, the brand developed its Allstate Latino site on Facebook https://www.facebook.com/AllstateLatino. Other lines of communication include the Spanish-language Internet site miallstate.com, which is a lot more than just a translation of the online page in English.With regard to the advertising strategies the brand will develop for the remainder of 2012, De Jesus said Allstate supports numerous projects to connect with Hispanic consumers. Were going to sponsor the Latin Grammy Awards and weve also increased our sponsorship of New Futuro, an organization that helps Hispanic families with the process of getting their kids accepted into college to learn a profession. This year the program covers the five markets with the biggest Hispanic populations.The brand is also a sponsor of the Mexican National Soccer Team and of MLS (Major League Soccer).
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