MERCADEO Versión en español
P&G and Eugenio Derbez prepare football fans for FIFA CUP 2014
Patricia Molina| 6 de mayo de 2014
Eugenio Derbez, actor mexicano y protagonista del comercial El Fan Trainer de P&G
Nunchakus president, Jony Perel, along with the creative director Nico Kasakoff, will make that football fans get more than ready for the World Cup 2014 with the El fan trainer web campaign, designed by the hispanic agency Wing for P&G.The digital proposal has videos in which the El fan trainer, characterized by the charismatic Mexican actor Eugenio Derbez, uses toothpaste, deodorant, soap powder and anti-dandruff shampoo to improve Latinos fans performance. The comedian gives life to a man who knows all that a fan suffers, someone who has trained fans around the world and that will make Latinos get ready to support their national team.To ensure a dose of humor, even in the most delicate details of the pieces, Perel worked together with Nunchakus creative team to polish the art design before each recording. “Many of the jokes in the campaign came from the improvisation with the objects the fan trainer had in his mansion,” Perel commented. “That was the most solid basis for the actors to feel free to build their characters while we were recording.”Besides using scenarios to inspire acting, Perel also paid special attention to have a casting of versatile comedians to emphasize Derbez performance. “To be honest, Derbez made everything looked so easy. On his own, he took out the best of every actor, always causing something unexpected, which made everything funnier and fresher,” Perel assured.
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