MERCADEO Versión en español
Nestlé and Superior Grocers launch campaign in the best interest of US Hispanic consumers
Patricia Molina| 13 de mayo de 2014
Margie Bravo, gerente de Mercadeo Multicultural de Nestlé EE UU
Nestlé under its El mejor nido platform, along with Superior Grocers, announced the launch of a marketing campaign designed to help US Hispanic consumers to set the table with healthy, balanced and economic meals. Besides, the program will support Boys & girls clubs of America, an organization located in Los Angeles that helps young people to reach their full potential.Margie Bravo, USA Nestlés Multicultural Marketing head, talked to PRODU about this charitable work. “We designed the Pon la mesa (Set the table) campaign to help Latinos prepare balanced meals for their families. The campaign is part of our commitment to help these groups to incorporate nutrition, health and wellbeing in their daily life, while celebrating cultural values”.Pon la mesa does not include media buying; nevertheless, it has bilingual communications in the 41 Superior Grocers shops in LA and in the {El mejor nido;www.ElMejorNido.com} web page.The marketing agency Geometry Global was the company that developed the program and the team of Formulatin is in charge of public relations.”We are donating a total of U$50,000 dollars to local offices of Boys & girls clubs clubs that are part of a network that works for more than 140,000 children and their families in need, 80% of Hispanic roots,” she ended.
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