MERCADEO Versión en español
Google and Starcom Mediavest Group create an alliance to expand their growth in Latin America
Patricia Molina| 14 de mayo de 2014
Today, Google and Starcom Mediavest Group communicated the signing of an agreement to strengthen the Search, Mobile, Video and Analytics areas with the aim of expanding the companies growth in Latin America.Under this alliance, both enterprises will work together to develop multi-screen strategies for the agencys clients. Besides, SMG will have access to YouTube, Display and Googles Admob platforms. They will also invest in a market research to help SMGs clients measure YouTubes impact in the marketing mix of their brands.”The agencies have a fundamental role in the development of the digital ecosystem in Latin America. This kind of agreement shows the level of maturity that digital has achieved in the region and the value Googles platforms, inventories and technologies have, to help enterprises in their brand building strategies,” Sebastian Valverde, agencies businesses development director of Google Latin America, said.”We know Latinos are ahead of the market in terms of interaction in digital and mobile platforms. This regional alliance with Google will not only allow us to design better and more relevant experiences for consumers but also it will give us the chance to test new and more innovative models,” Monica Gadsby, SMG Multiculturals CEO for the US and Latin America, said.
