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Telemundo presented its 2014-2015 pre-sale focusing on Total Market
Patricia Molina| 14 de mayo de 2014
Telemundo and mun2 presented their annual pre-sale in the Frederick P. Rose Hall of New York, where executives of the chain revealed the programming for season 2014-2015. Joe Uva, Hispanic Content and Business head, also announced Luis Silberwasser as the new president of Telemundo and presented the programming and the new positioning of the brand mun2.”With our continuous commitment with high quality content and innovation, with a new leadership in Telemundo and mun2, and the power of NBCUniversal, any mass media company is in better conditions to grow and serve our audience, marketing partners and distributors now and in the future,” Uva said.On his behalf, Mike Rosen, Telemundo Medias executive VP of sales and advertising, underlined the commitment and trajectory in innovation the chain has a guarantee for their clients return on investment regarding innovation marketing solutions.Rosen besides emphasizes Telemundos incomparable positioning to offer solutions focusing on Total Market, with the aim of reaching Hispanics, taking the advantage NBCUniversal has (more than 90% of US Latinos).”Now that Telemundo and mun2 are totally integrated to the NBCUniversals world, there has never been a better moment for advertisers to connect with Latino consumers in an unprecedented scale and power, regardless the language,” Rosen said.
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