John Treviño, presidente y gerente general de Telemundo 39
Al Día, the Spanish newspaper with the widest coverage in the north of Texas and Telemundos channel 39, announced a strategic venture for the purpose of expanding on their quality information news offer of the Spanish-speaking segment in the north of Texas. This venture started on July 28, as it includes cooperation from both media in fields like news, marketing, promotions, and events.This venture between Al Día and Telemundo 39 will allow for wider news coverage on several platforms, including the print newspaper, news via digital and mobile media, as well as broadcast television.As part of this venture, Al Día and Telemundo 39 will share local news, weather reports, sports, and entertainment, as well as cooperation in special reports. Telemundo 39 will present Al Días headline news in its 10:00 PM every Tuesday and Friday. In addition, Al Días news personnel will participate on KXTXs news segments sporadically.We are very excited about the new association between Telemundo 39 and Al Día. Two media giants joining forces to offer in-depth coverage and exclusive contents for our local Latino community in the north of Texas, said John Treviño, president and general manager of Telemundo 39.
