MERCADEO Versión en español
T-Mobiles Gabriel Torres: with Music freedom, you can enjoy music via the most popular streaming services
16 de julio de 2014
Torres afirmó que para el mercado hispano la oferta es sumamente atractiva
T-Mobile introduced its second revolutionary movement, designed to unleash music in the USA, without prejudice to the Simple choice. users data plan.To do so, the mobile services company partnered with the most popular music streaming services like: Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker, Spotify, Samsungs Milk Music, and the Beatport app from SFX. While other companies with “music offers” choose a single music choice, T-Mobile is offering its clients an unprecedented range of options to choose from, with the possibility to use the best music streaming services. Weve called this strategy Music freedom, essentially designed for any client with the Simple choice plan, told PRODU, Gabriel Torres, VP and general manager for T-Mobiles southeast sector. From now on, you can listen to anything you want on T-Mobile, through the markets most popular streaming services, he added.The executive highlighted that 85% of music streaming reaches clients through these seven services, but they may suggest add others through {Music Freedom;www.t-mobile.com/musicfreedom}. This is extremely important to us, as we stress the fact that our network is made for everyone, he explained. Torres said that the offering is very attractive to the Latino market, as music is a very important part in the lives of people from this sector. From the Latino market point of view, music keeps as a sort of pulse point going beyond culture, national origin or acculturation levels. So this concept for the Latino market is very important, he concluded.
