MERCADEO Versión en español
Hispanic Millennials are more open to ads for mobiles
24 de julio de 2014
El 40% de los millennials hispanos consume contenido de medios en español y en inglés por igual
Millennials in the U.S. accounts for about 21% of millennials in the country. When it comes to technology and digital media, Hispanic millennials resemble their non-Hispanic peers, as reported by eMarketer.In a September 2013 study, Experian Marketing Services reported that 18.7% of Hispanics aged 18 to 34 would be interested in receiving advertising on their mobile devices, compared to 8.5% of non-Hispanics of the same age.77% of Hispanic millennials agreed that advertising on their mobile phones provided them with useful information on new products and services. Also, 22.7% reported they would likely buy products that have been advertised on their mobile phones.Another relevant fact is that 40% of Hispanic millennials consume media content in Spanish and English alike, demonstrating that they identify with both cultures. Only 9% said they did it only in Spanish and 16% in English only.”Nearly half of Hispanic millennials were born in the U.S., they are more acculturated and consume media in English. However, they keep a strong cultural duality. It is about to combine advertising with cultural nuances” Annette Gonzalez-Malkin, VP of Hunter Public Relations, said.For Roberto Ruiz, SVP of Strategy and Perspectives for Univision Communications, Hispanic millennials tend to be more aware and sensitive to the advertising cultural keys than their older generations.
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