MERCADEO Versión en español
#MeAgarroElGol of Lopez Negrete for Verizon Wireless concluded with more than five million views on Facebook
28 de julio de 2014
Osuna: Las ideas que se vuelven virales son aquellas ideas simples
Lopez Negrete shared with PRODU their most recent campaign for Verizon Wireless, called #MeAgarroElGol launched during the World Cup Brazil 2014, and converted into a social networking phenomenon.”Everyone talks nowadays to do social campaigns, but they do not become social, but a social phenomenon. The point is to create ideas that invite people to want to share the message and make it social,” Fernando Osuna, Lopez Negretes General Creative Director,said.The aim of the initiative, according to Vicent Llopis, executive creative director, was to give the opportunity to millions of football fans to enjoy the world cup and goals at any time and place, thanks to Verizon Wireless. The fully integrated marketing effort designed specifically for the sporting event, included television, digital and social elements, all using the hashtag #MeAgarroElGol.The videos used in this campaign on FB nearly reached five million views, with an engagement of nearly 300,000 likes and 10,000 comments. They were also shared more than 30,000 times. “We incorporated a strong social component involved users actively and I think that is where the success of this campaign lies,” Llopis said.In conclusion, Osuna shared his balance after the end of the first global phenomenon of interactive football. “This world cup emphasized what is the role of Hispanics in this country and also what role football will play in the big brands that govern it.”
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