Hener Group celebrates four years in the US Hispanic market

With a history of over 50 years in the Venezuelan market, the advertising agency Hener Group, was seduced four years ago by the eminent growth of the Hispanic market in the USA, and decided to establish their offices in Miami, where they began operations as an transcultural agency.”Hener is a company founded in Venezuela more than 50 years ago, and it has not stopped growing to date. We are of the few companies that has remained as a private structure, guaranteeing our customers a premium service when it comes to meeting their needs,” Carlos Eduardo Baiz, COO of Hener Group, commented to PRODU.In their adaptation as a Hispanic agency within the United States, Baiz says that there have been countless efforts to achieve an organic growth and service that will meet the needs of the market. “At this time, we have been adding new departments and services to improve all the internal function of the company for our customers.”On his behalf, Alejandro Bejarano, director of customer services, said today that the agency is ready to attract new businesses that represent major challenges, both in the Hispanic market and the general market in the USA.”We learned a lot about the market, so we are in search of larger clients to gain more experience, so we can also share our experience with them,” Bejarano said.Hener Group is organized into four business units: ATL or traditional advertising; BTL, which the brand searches for consumer in the street; digital unit or 2.0 unit and internal communications.