MERCADEO Versión en español
El Jimador launches two new flavors: Mango Mango and Mexican Lime
5 de agosto de 2014
El lanzamiento de los nuevos sabores se realizará a través de una campaña integral de mercadeo
El Jimador announces the launch of their new flavors, Mexican Lime and Mango Mango through an integrated marketing campaign that includes outdoor advertising, point of sale displays, digital media, themed recipes, and public relations.”Casa Herradura has always been committed to innovation and the launch of these two new flavors reflects our passion for offering consumers new choices that enrich their experience,” Mark Grindstaff, brand director for Brown Forman Tequilas, said.” We are excited to offer adult consumers the flavors Mango Mango and Mexican Lime El Jimador,” he added.The product will be available in liquor stores and chain supermarkets in various states of USA.
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