MERCADEO Versión en español
Pantenes Beautiful Lengths celebrates eight years of hair donations
Patricia Molina| 11 de agosto de 2014
Beautiful Lengths es una sociedad entre Pantene y la Sociedad Americana contra el Cáncer
Procter & Gamble and Pantene conducted its fourth event of hair ponytails donation last week to support the Beautiful Lengths program, a partnership between Pantene and the American Cancer Society which, together with HairUWea- makes free real hair wigs for women who are going through treatments for this disease.To celebrate the eighth anniversary of this initiative, employees of P&G with their families and members of the local community gathered in the grounds of the headquarters of P&G to raise about 400 ponytails that will benefit this valuable program and thousands of women.The event had guests of honor like Jenna Pilipovich, who shared her personal connection with the program; and survivor Mary Catherine Alley, who told a moving story about the transformative power of a wig to help improve the life of a woman fighting cancer. In addition, 20 local stylists volunteered their time and labor to cut and comb the hair donated. Walter Geiger, VP for North American Hair Care and Color at P&G, was also present and said: “The Pantene Beautiful Lengths wigs help women shine, who are struggling in the hardest battle of their lives.”The event kicked off the countdown to the 3rd edition of the National Donation Hair Day, which will take place next November. For more information about the program, visit {Beautiful Lengths;www.beautifullengths.com}.
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