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Nielsens report: Multicultural consumers are shaping the future of music
Patricia Molina| 21 de agosto de 2014
Informe de Nielsen: Los hispanos están entre los consumidores más entusiastas de la música
According to the report Listen Up:The Music and the Multicultural Consumer prepared by Nielsen, this multicultural group is increasingly influencing the music market. Currently, these consumers represent 31% of total spending on music in America and, on average, they spend $ 7 more than the overall market.Moreover, they are also creating innovative ways to discover, buy and share music. According to the Nielsen report, companies that wish to understand the future of music need to pay special attention to the habits of this growing conglomerate.53% of the multicultural population is under 35 and 40% of millennials are multicultural in the USA, young enough to consider music an essential component of their lives and old enough to have money to spend on it. Multicultural consumers report listening to 19 hours of music a week, about the same amount of time the total population, and their experience is very different. With more young listeners, multicultural consumers are more likely to use social media and various forms of technology to discover new music.Audiences are also more likely to be pioneers in adopting new technologies and devices that the rest of the population. Through their mobile devices, they are leaders in listening, buying and sharing music.To have more details about this topic, visit {Listen Up: Music and the multicultural consumer;http://www.nielsen.com/us/en/insights/reports/2014/listen-up-music-and-the-multicultural-consumer.html}.
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