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iAd de Apple will promote automation advertising with Rubicon Project
Patricia Molina| 1 de diciembre de 2014
iAd de Apple promoverá la publicidad automatizada con Rubicon Project
On December, 1st, Rubicon Project, the leader in automation advertising with one of the largest independent platforms for the real-time buying and selling, announced it has been selected by Apple, along with other advertising technology companies to help promote the adoption of automated advertising by iAd for more than 250,000 mobile developers of Apple.The selection takes a series of mobile apps to the company’s platform of direct orders of Rubicon Project, creating an open marketplace for buying and selling in the iAd inventory. This new tool allows advertisers to purchase inventory audiences through Apple mobile applications thanks to the global exchange of Rubicon Project.”We are delighted to have been selected by Apple to help bring automation to the business of direct orders from iAd as well as provide access to premium mobile buyers around the world,” Gregory Raifman, president of Rubicon Project, said. “We hope to provide buyers access to iAd unrivaled ability to address a target audience and our full-stack solution automation of direct orders.”The characteristics of mobile advertising of Rubicon Project are an essential element of the complete automation solution for managing buying and selling of digital advertising across all sales channels and screens for display, mobile and video formats.For more information visit the website of {Apple;http://advertising.apple.com}.
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