MERCADEO Versión en español
Cisneros Interactives Victor Kong: ITClickVideo will allow us to distribute to the most important media in LatAm and the US
15 de diciembre de 2014
Cisneros Interactive, the corporate division that brings together digital initiatives of the Cisneros Group, announced the acquisition of 50% of shares in ITClickVideo, the premium video network in Latin America.”This investment not only gives us the creation of innovative digital content, but also the possibility of having a platform to organize or distribute to the most important media of the Hispanic world in the US and Latin America,” Victor Kong, president of Cisneros Interactive, said to PRODU.The executive said that the new network of online video will be marketed by RedMas, one of the largest networks of digital advertising in Latin America and the US Hispanic market.”To that distribution platform, we are going to give digital content of Cisneros Media, which produces about 6,000 hours of annual content and also to give content of other producer in Mexico. We have identified a high demand for quality content and that’s what the Cisneros Group has been producing for over 60 years,” Kong said.ITClickVideo offers a VOD platform containing original production of fashion, beauty, food, travel, lifestyle and licenses sports, music and entertainment. The company has agreements with Microsoft / MSN, Yahoo!, Terra, Televisa and several of the most important newspapers in the region.”The entry of Cisneros Interactive as a partner in our company represents a great opportunity for growth, expanding our range of digital media content and opening to new countries,” Lucas Jinkis said in a statement, co-director of ITClickVideo.
