Best of 2014: Conill’s Hernan Cerdeiro: We have a very interesting 2015 ahead

Hernan Cerdeiro, executive creative director of Conill, summarizes 2014 as a year full of changes, both for the advertiser and for the multicultural agency.”Besides my arrival two months ago to the team, this was a year of many changes for Conill. The arrival of Javier Campopiano as creative general director, represents what the agency wants and can do, at a creative and business levels. The balance is positive, not only for what the year was, but also for what is to come,” Cerdeiro said.He highlighted the general feeling of the industry to find the course of advertising. “I notice that between agencies is a kind of obsession to discover where advertising is or what’s coming, and I think that way is made by good ideas and outstanding work.”Among Conill’s expectations for the coming year, Cerdeiro says that 2015 will be a very interesting year. “As always, we want the work to have a high level and talk about what Conill is capable of generating in the world of ideas. Then, one always has the illusion of getting new customers to expand opportunities. And of course solidify the team to achieve these goals, “the idea man concluded.