PRODU presents Busy y Unique from the LegalZoom campaign filmed by Pascui Rivas of D’Avant-Garde Media

The commercials Busy and Unique are part of a campaign filmed by Pascui Rivas for LegalZoom, the online legal documents company, in collaboration with the Wunderman agency of Irvine, California. “Conceptually I understood that these were tales moving by chance through cyclic moments. For that reason, I decided to establish explicit camera movements combined with precise transitions, and in that way created a code of ‘internal editing’ for each scene, with the elements reassembled through a kind of choreography. Which means the editing of the spots was already conceived before shooting on the set began,” Rivas told PRODU.Through cinematographic art and changes of wardrobe, the spots define a world where characters represent different versions of themselves. At times, such interpretations are in counterpoint to succeeding possibilities of the same characters as related by an announcer, and so appear to be more an extension of their imaginations than a story of concrete events unfolding.To establish this visual code, the director chose cinematographer Igor Jadue-Lillo, known for his work in films like “The Kids Are All Right” and “The Twilight Saga: Eclipse.”Production was handled by Trio Films, which represents Rivas in the U.S. general market, and the shoot took place on location in Vancouver, Canada.D’Avant-Garde Media in California is the production company that represents Rivas in the U.S. Hispanic market.