Sheba launches new catfood campaign with Eva Longoria

Under the slogan Feed the passion the catfood brand Sheba announced the launch of its new campaign with actress, philanthropist and cat lover Eva Longoria.Longoria said she felt really happy working with Sheba on the launch of the Feed the passion campaign and in that way helped to celebrate the true feelings of cat lovers while proclaiming her own passion for felines. The ad campaign was introduced to the U.S. market on television, print and digital media, and with in-store and consumer promotions, public relations and social networks, all displaying the image of the actress.Tina Garcia, director of marketing services for Mars Petcare, also expressed her joy about the launch. “The theme line plays off of the idea that cat owners can Feed the passion they have for their cats by giving them Sheba’s premium recipes”. She also expressed her enthusiasm at working with Eva Longoria, who personifies the essence of the brand.Sheba Entrees for Cats is putting two new product lines on the market – Premium Cuts and Premium Pates. Each line is a recipe prepared with carefully selected ingredients of beef, chicken, fish and seafood, guided by the highest quality-control standards to provide the best food for cats, while complying with the sustainably-sourced fish program based on recommendations by the Monterey Bay Aquarium Seafood Watch.