U.S. HISPANIC
ESPN2 premieres show for Hispanic sports fans: Nación ESPN
Maribel Ramos-Weiner| 20 de septiembre de 2016
Nación ESPN will be hosted by three prominent and experienced ESPN commentators: Jorge Sedano, Bernardo Osuna and Marly Rivera
ESPN announced the debut of Nación ESPN, a new interactive sports talk show dedicated to covering the most relevant and diverse sports news and information tailored to young, bilingual U.S. Hispanic sports fans. The new one-hour, weekly show will premiere on September 26 at 5pm ET and air live on ESPN2 on Mondays from ESPN’s studios in Los Angeles.
Nación ESPN will be hosted by three prominent and experienced ESPN commentators: Jorge Sedano, co-host of ESPNLA’s Mornings with Keyshawn and Jorge and LZ; Bernardo Osuna, ESPN’s bilingual sports authority, boxing reporter and host of ESPN Deportes’ A Los Golpes; and {ESPNDeportes.com} reporter and baseball expert Marly Rivera.
Fueled by fan interaction, lively debates and engaging discussions, Nación ESPN will offer content that is relevant and engaging to a broader audience while including unique points-of-view that reflect the Hispanic sports fan. Although the show will be produced in English, guests will be free to communicate in their language of preference – Spanish or English.
“Adding Jorge, Marly and Bernardo to existing voices we have on His and Hers, First Take and Highly Questionable strengthens our commitment to better serve a diverse sports fan base while also generating opportunities for advertisers with a total market approach. Nación ESPN will speak to the audience in a way that resonates with their evolving multicultural lifestyles and interests,” said Freddy Rolón, VP and general manager of ESPN Deportes.
Toyota has signed on as the show’s presenting sponsor, extending the existing alliance the automaker has with ESPN’s SportsNation and ESPN Deportes’ Nación ESPN. In addition, Gillette, Allstate and Taco Bell join as inaugural sponsors with media presence, and unique integrations across the show’s features and segments.
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