Televisa: The new image and development of Sésamo consumption products will be ready in 2017

Televisa joins the global renovation of the Sésamo brand, as a new multi-platform experience created for children and their families. Maca Rotter, general director of Televisa Consumer Products, highlighted that, although the series Sésamo (52×30’) is already on TV screens and digital platforms, the new image and development of consumption products will be ready in 2017.

“Plaza Sésamo was may a very tired format already, so today it is renovated as a global, generic Sésamo, with the same universal values that educate, talk about friendship, loyalty. Televisa stopped producing this content in Mexico more than eight years ago. Now we receive it ready, but work on the adaptation and development of the brand strategy,” she explained.

She highlighted that although it is a multi-platform product, the priority continues to be open TV, where, along having the Sésamo program, the brand launched on October 3 the new miniseries, El Hotel Furchester, “that gives a different environment to what we already know, it is more attractive and offers context to what used to be only four walls. Now it is more fun, without leaving aside values.”

She mentioned that this content comes to join properties like El Chapulín and El Chavo, as well as La Familia Telerín, that have the aim to conquer new generations, “evolving brands that are and will continue to be of great relevance in the country.”